This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education. This international project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.
"Collaborative Marketing for Electronic Resources: A Project Report and Discussion,"
Collaborative Librarianship: Vol. 5
, Article 5.
Available at: http://digitalcommons.du.edu/collaborativelibrarianship/vol5/iss1/5