Vendor of the Month: A Marketing Collaboration

Authors

Lateka J. Grays, University of Nevada, Las VegasFollow
James Cory Tucker, University of Nevada, Las VegasFollow

Abstract

Marketing library resources remains an important issue despite library reductions in staff and collections budgets. In order to maintain or expand marketing programs, libraries could do well tapping into the expertise available through the vendors supplying resources to libraries. A case study of a library marketing program called, “Vendor of the Month,” at the University of Nevada, Las Vegas explains the collaboration between the library and its vendors to increase awareness and use of selected electronic resources.

Recommended Citation

Grays, Lateka J. and Tucker, James Cory (2013) "Vendor of the Month: A Marketing Collaboration," Collaborative Librarianship: Vol. 5: Iss. 2, Article 7.

Available at: https://digitalcommons.du.edu/collaborativelibrarianship/vol5/iss2/7