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Abstract

Librarians traditionally have insisted on designing and developing the library’s website in-house. An inhouse developed website allows librarians full control of its design, content, and delivery. The library website is also distinguished by its research orientation compared to the university’s marketing-driven purposes. However, in the age of gaining competitive advantage by promoting campus branding, shared services, and collaborative initiatives by various administrative units, libraries could be a stronger partner with other campus departments. This article describes the University of Denver Libraries’ transformation from an autonomous information silo to an integrated Web portal within the University’s Marketing & Communication division. In the course of this change, unlike turning a switch on or off, the librarians experienced stages of uncertainty, denial, negotiation, and acceptance. The project was successfully completed and became an exemplar for many other campus-wide initiatives. By sharing this experience, the authors hope to encourage other libraries to consider the tangible and intangible benefits that university-wide collaborations can elicit.

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