Date of Award

1-1-2013

Document Type

Thesis

Degree Name

M.A.

Department

Mass Communications

First Advisor

Renee A. Botta

Keywords

Efficacy, Forest Service, Public relations, Relationship management theory, volunteerism

Abstract

Abstract

The relationship between Forest Service land managers and volunteers was studied quantitatively utilizing theoretical principles of relationship management theory and efficacy. 39 Forest Service employees completed quantitative surveys designed to compare within sample responses related to four volunteer partner types. Results showed measurable differences between mean scores for relationship quality and efficacy levels between partnership types selected as those land managers most liked and least liked working with. Partial support was found for the hypothesis stating that levels of relationship quality would predict willingness to recruit and work with volunteers, and partial support was also found for the hypothesis stating that levels of self-efficacy and response efficacy would predict willingness to recruit and work with volunteers. Although key limitations exist, this first attempt at a quantitative evaluation of this relationship between a government agency and its public reveals several conclusions relevant to the Forest Service and volunteer partnerships.

Provenance

Recieved from ProQuest

Rights holder

Jessica Helen Evett

File size

136 p.

File format

application/pdf

Language

en

Discipline

Communication, Recreation and tourism, Mass communication

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