Date of Award

1-1-2011

Document Type

Thesis

Degree Name

M.A.

Department

Human Communications

First Advisor

Kate Willink

Second Advisor

Ann Dobyns

Abstract

This thesis project will examine cultural and rhetorical communication studies to determine how these modes of analysis can be compared with interdisciplinary literature to better understand the role fashion plays within everyday performances and the shaping of identity. Criticisms by second-wave feminist scholars have focused on the fashion industry's overarching male influence; in more recent scholarship, feminist academics have often considered an affinity for fashion to be un-feminist and oppressive. I argue that fashion can instead be viewed as a tool for female agency and expressing individuality, rather than just a mode for reinforcing gendered norms. Using feminist rhetorical analysis and visual content analysis, this project examines imagery found on three popular fashion blogs to a determine how fashion is viewed by scholars, especially as a communicative tool in relation to identity, as well as how an interdisciplinary approach enriches the study of fashion and communication.

Provenance

Recieved from ProQuest

Rights holder

Jessica Neumann

File size

138 p.

File format

application/pdf

Language

en

Discipline

Communication

Share

COinS