Date of Award

1-1-2013

Document Type

Thesis

Degree Name

M.A.

Department

International and Intercultural Communication

First Advisor

Renee Botta

Keywords

Agenda Building, biotechnology, Framing, genetically modified food, Propaganda Model

Abstract

This research is a qualitative study examining the communication surrounding the issue of genetically modified food in the UK and the UK from October, 2011 through September, 2012. Material from biotechnology industry organizations, industry-funded non-profits, groups campaigning against the continued use of the technology, and mainstream media coverage of the issue in both countries during this time was examined using thematic analysis. The issue is analyzed through the lenses of Herman and Chomsky's propaganda model, agenda building and framing theory. The research finds support for agenda building as well as a modernized understanding of the propaganda model, which the researcher argues are complementary theories.

Provenance

Recieved from ProQuest

Rights holder

Tess Ann Doezema

File size

234 p.

File format

application/pdf

Language

en

Discipline

Communication, Environmental studies

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