Date of Award
fashion, liquid modernity, meaning, resistance, rhetoric, secondhand shopping
This study takes a critical look at consumption in liquid modernity as it plays out in secondhand shops. Interviews with secondhand shop owners and shoppers demonstrate that secondhand fashion has the potential to promote individuality and foster relationships, ultimately encouraging a reflexive approach to consumption. It also becomes clear that secondhand shoppers are more concerned with how they consume than what they consume. Secondhand shoppers situate how they approach consuming as a facet of their identity that qualifies them as expert shoppers. In addition, shoppers are aware that how they use secondhand fashion is an opportunity for individuality. Shop owners encourage the reflexivity and individuality they see in their shoppers by the environment they create in their shop, ultimately assigning new meaning to the fashions in their shop. This study argues that secondhand fashion is a resistant practice of consumption in liquid modern times, but also teases out the ways in which secondhand shopping is embedded in liquid modernity.
Buehler, Keeley Megan, "Refashioning Old Clothes: Secondhand Fashion, Meaning, and Liquid Modern Consumption" (2010). Electronic Theses and Dissertations. 98.
Recieved from ProQuest
Keeley Megan Buehler