Title

Blackwolf Lacrosse: The Challenge of Marketing a Company in a Weak Economy, Setting Yourself Apart From Your Competition

Date of Award

8-17-2009

Document Type

Capstone Project

Disciplines

Applied Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Audrey Sevalt

Keywords

Marketing; Recession

Abstract

Today, as the economy forces many businesses to focus on survival, companies must design and implement strong marketing plans. These plans take into consideration today's economy while showing the value of products. Even in tough economic times, customers spend money on items that are meaningful for them, such as automobiles, electronics and entertainment. Figuring out how businesses can thrive despite economic hardship is vital. It may seem that maintaining a new innovative business during a recession is risky. However, it's not necessary to avoid creating new products during this time. Continuing to run a business works if a company offers a product that is new or provides additional high value services if the product is not new to the market.

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