Title

Starting a Custom Baby Food Small Business

Date of Award

3-11-2010

Document Type

Capstone Project

Disciplines

Applied Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Lora Louise Broady

Keywords

baby food; business; business plan; homemade baby food; small business

Abstract

HomeMade Grub for your ChugALug has the potential to fulfill a niche market need in the Greenfield, Indiana area for fresh, homemade nutritional baby food. Many parents are not aware of the lifelong effects eating habits have on a child at such a young age; through educating parents, in-home trials and personal selling parties, and a referral-based selling model, HomeMade Grub will reach its target market and realize its potential to fill a niche need in the market. Educating parents and instilling the importance of a child's start on a nutritious, healthy road to a lifelong journey of healthy eating, coupled with product promotion and selling will be vital pieces to HomeMade Grub's business success.

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