Title

Communication Evaluation in Outreach Organizations Supporting Laboratory Animal Science

Date of Award

3-10-2010

Document Type

Capstone Project

Disciplines

Applied Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Tawanna Mullins

Keywords

animal activist; animal care committee; animal research; antivivisection; biomedical; experimentation; laboratory animal science; veterinarian; veterinary technician

Abstract

A steady decline in the moral approval rating for medical testing on animals suggests that the public does not understand why the biomedical community still needs to use live animals to detect disease progression, develop medical treatments and preventative measures, and discovery of potential cures. The purpose of this capstone is to discuss how physicians, scientists, and professors have been struggling with how to effectively communicate to the general public about the importance of animals involved in scientific research. Evaluation of their communication was examined to determine which methods and tactics would be most effective to foster a sense of encouragement and pride among them. The public learns more effectively when they are able to hear from the experts.

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