Title

The Role of Social Media and the Need for Specialized Marketing Companies in the Non-profit Sector

Date of Award

5-19-2010

Document Type

Capstone Project

Disciplines

Organiz. & Prof. Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Lora Louise Broady

Keywords

business; business plan; marketing; non-profit; social media

Abstract

Online marketing and social media are becoming increasingly important aspects of the overall marketing strategies for non-profit organizations. Currently the Greater Toronto Area (GTA) lacks available resources for non-profit organizations that are looking for specialized consulting in this area. Launch! Marketing would fill the current gap in available services for non-profit organizations within the GTA by providing an alternative to the continued training of current employees or the hiring of new full-time employees. Through the provision of superior service and cost-effective digital marketing solutions, Launch! Marketing will be able to build a strong brand presence among Toronto's non-profit organizations.

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