Title

Communicating During a Campus Shooting or Crisis Event: Analysis and Best Practices for Universities

Date of Award

5-21-2010

Document Type

Capstone Project

Disciplines

Organiz. & Prof. Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Greta Covell Gloven

Keywords

Active Shooting; Communications; Crisis; Crisis Communications; Public Affairs; Shooting; Student Affairs; University

Abstract

Campus shootings, once a tragic anomaly, are becoming more common. How a university communicates with its many stakeholders‰ÛÓstudents, parents, alumni, faculty, staff, neighbors, media members and governmental officials‰ÛÓduring such a crisis affects public perceptions of the institution. While a university can never control how these audiences respond and what the media reports, the university can control the messages it releases and the manner in which it does so. This Capstone Project includes a review of communications literature, an analysis of case studies and discussion with experts in crisis communication. The resulting best practice guide can be used by university officials as a blueprint for handling shootings or other crisis situations on campus.

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