Title

A Comprehensive Marketing Plan for Fort Hood Child, Youth and School Services, Youth Programs

Date of Award

5-6-2011

Document Type

Capstone Project

Disciplines

Organiz. & Prof. Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Lynn Kelly

Keywords

Army; Child, Youth and School Services; CYS Services; Fort Hood; Koy; marketing; military; Youth Programs

Abstract

This capstone project researches the necessary aspects required for the development of a comprehensive marketing plan for Fort Hood CYS Services-Youth Programs. Fort Hood CYS Services-Youth Programs is positioned as one of the Army's top programs. However, the organization's need to increase program patronage and the diversification of resources supports the importance of a comprehensive marketing plan. The project presents current research and trends in youth programs, as well as trends in youth marketing to demonstrate the necessity of a comprehensive marketing plan and presents a comprehensive marketing plan.

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