Title

Renewable Energy Jobs Forecast

Date of Award

5-20-2011

Document Type

Capstone Project

Disciplines

Organiz. & Prof. Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Lora Louise Broady

Keywords

energy; energy job board; energy jobs; energy jobs forecast; job board; marketing plan; renewable energy jobs; traditional energy jobs

Abstract

An online job board focused solely on energy-related jobs has substantial potential for success. Job seekers turn more frequently to online job boards. Employers seek job boards that are more niche-oriented in an attempt to find candidates more precisely tailored to the available positions at their companies. Advertisers are heavily reliant on the Internet to market their products or services due to the increased visibility it provides. This capstone proposes that eEnergyJobs.com, an online job board targeted to the energy industry, is a viable initiative. Results demonstrate that a ready market exists, and that its success will depend on a well-planned and well-executed marketing plan. Results were used to develop the business and marketing plans for the eEnergyJobs.com new venture.

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