Title

Revolutionizing the Women's Health Care Experience: Is There a Need for an Integrative, Comprehensive Health and Wellness Center for Women in Denver?

Date of Award

4-11-2012

Document Type

Capstone Project

Disciplines

Organiz. & Prof. Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Lora Louise Broady

Keywords

marketing; Marketing Plan; Health Care; integrative health and wellness center; Wellness for Women; Women's health

Abstract

Health care is a constant need for all individuals. This industry is rapidly growing, especially in light of evolving legislation and regulations to improve public health. One highly demanded health care trend, especially among women, is an integrative model where practitioners of traditional, complementary, and alternative medicine work together to provide patients with individualized and comprehensive treatment for their health concerns. Secondary and primary research conducted in this capstone project confirms that although there is a strong demand for an integrative women's health and wellness center in the Denver metro area, no model currently exists to meet this demand. Based on these results, a marketing plan for Wellness for Women, an integrative women's health and wellness center, also is included.

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