Title

The Impact of Social Media Signals on Organic Search Results: Can Small Businesses Compete for Exposure on the Internet?

Date of Award

8-15-2014

Document Type

Capstone Project

Disciplines

Organiz. & Prof. Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Michael Hanbery

Keywords

Socail Media; SEO; SERPs; Search Engine Optimization; Social Media Signals; Search Engine Results; Search Rank; Google Search Rank; Google Search Results

Abstract

It is vital for small businesses to appear in search engine rankings in order to be competitive. Search engine algorithms constantly change and are now said to include signals from social media platforms. The focus of this study is on the impact of social media signals on search rank for a small, upstart business by isolating social media activity and comparing it to ranking trends for specific keywords used within the company's blog and social media sphere. Results from this study will help small businesses determine if social media is a worthwhile investment in terms of increasing search rank on Google.

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