Title

It's Not Easy Being Green: Guidance for Helping Organizations Optimize Disclosure of Voluntary Environmental Performance While Avoiding Consumer Fraud

Date of Award

11-18-2010

Document Type

Capstone Project

Disciplines

Environmental Policy & Mgmt

Degree Name

Master of Applied Science

Department

Environmental Policy & Mgmt

Advisor

John Hill

Keywords

best management practices; disclosure; environmental claims; environmental marketing; environmental performance; green marketing; sustainability; transparency

Abstract

Environmental regulations and stakeholder demands are challenging organizations to voluntarily disclose their environmental performance. These drivers, in conjunction with weak governmental enforcement, have led organizations to increase self-regulation of disclosure. Consequently, the frequency of illegal and unethical environmental claims has increased. This project analyzes environmental disclosures for seventeen organizations. In addition, this project identifies best management practices for legal and ethical environmental performance claims. Finally, this project provides recommendations for optimizing voluntary environmental performance disclosure.

This document is currently not available here.

Share

COinS