Title

Designing, Developing and Implementing the New DU-TSA Website

Date of Award

11-10-2011

Document Type

Capstone Project

Disciplines

Information & Comm Technology

Degree Name

Master of Applied Science

Department

Info & Communications Technol

Advisor

Timothy Leddy

Keywords

Google Analytics; Facebook; Social networks; DU-TSA; website redesign; web usability; web design; web site development; web page development

Abstract

Currently, companies promote their business through the websites. The intention of the project is to learn how to build a website for a client. The project followed the complete website development life cycle process. To initiate the project, the designer should communicate and discuss with the client in order to understand their requirements. Then, design and implement the website according to the requirements. During the process, the designer should revise the content and the functionality when receiving the feedback from the client. In this project, the client is a non-profit organization and financial resources are scarce. Therefore, the website uses free online space. The website also combines with social networks in order to let more people know it. Once implement the website, use Google Analytics to analyze traffic data in order to understand the website traffic and marketing effectiveness.

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