Title

The Relationship between Application-Form Design and Subjective and Objective User Results

Date of Award

3-8-2012

Document Type

Capstone Project

Disciplines

Information & Comm Technology

Degree Name

Master of Applied Science

Department

Info & Communications Technol

Advisor

Karen Loeb

Keywords

web; design; objective; subjective; credibility; usability; trustworthiness

Abstract

This Capstone project analyzes aspects of web form use in an intranet setting. The question of whether positive affect based upon greater credibility and trust has measurable effects on user accuracy, efficiency, and/or speed is explored. The author completed an A/B usability assessment with twenty users performing data entry on two web-form prototypes. The A application had conventional corporate functionality, while the B application form was designed with features known to induce greater credibility and trust along with enhanced usability. The subjective and objective results were compared, indicating that user affect reflected by credibility and trust perceptions is associated with modest gains in speed alone, along with some concurrent loss of accuracy.

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