Title

Evaluating Mobile Usability Guidelines

Date of Award

5-29-2015

Document Type

Capstone Project

Disciplines

Information & Comm Technology

Degree Name

Master of Applied Science

Department

Info & Communications Technol

Advisor

Karen Loeb

Keywords

mobile usability; smartphone usability; usability guidelines; mobile application; usability assessment; mobile devices; Website Optimization

Abstract

This research project tests and analyzes which mobile usability guidelines are most relevant when determining how, or if, companies should invest in developing a mobile specific presence. The guidelines evaluated in the usability tests include the ease of information comprehension, visual appeal on a smaller screen, speed and ease of interaction, perceived speed of access, and overall user satisfaction. The testing has shown that users have a more difficult time using websites on mobile devices, even websites that are supposed to be mobile friendly. Companies need to be careful when creating their mobile specific presence to ensure they develop a mobile presence that corresponds to the expectations and behaviors of mobile users.

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