Title

The Redesign of Memorable Mementos: Optimization for Success

Date of Award

11-18-2015

Document Type

Capstone Project

Disciplines

Information & Comm Technology

Degree Name

Master of Applied Science

Department

Info & Communications Technol

Advisor

Timothy Leddy

Keywords

web design; Usability; cognitive; web usability; Business; Entrepreneurship; web site; Website Design; web page development

Abstract

This capstone focuses on Memorable Mementos' under performing website (www.memorable-mementos.com). It uses design principles and studies of the cognitive load to determine the problems that need to be addressed within the site itself. While working on this project it was discovered that while there were quite a few issues with the site. The first was its lack of understanding of design principles. Secondly it was the lack of understanding of what it takes to minimize the cognitive load of users. This document includes data on design principles and trends used to design a more successful website for Memorable Mementos. It also includes findings on what it takes to minimize cognitive load.

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