Title

Online Triathlon Sporting Goods Retail Business Plan

Date of Award

5-17-2010

Document Type

Capstone Project

Disciplines

Organizational Leadership

Degree Name

Master of Professional Studies

Department

Leadership & Organizations

Advisor

Louise Vaughn

Keywords

business plan; online; retail; sporting goods; triathlon

Abstract

The sport of triathlon has grown by more than 120% in the past decade, increasing the need for more sports equipment specific to endurance athletes. Endurance athletes searching for triathlon gear have very few online choices and even less with big box sports retailers regardless of budget, due to triathlons three sport nature (swim, bike, run). This project establishes a business plan for an online triathlon equipment retail business which will serve triathlete as well as other endurance athletes and possess the necessary components of a business plan to support the company's viability and longevity. A thorough analysis of existing online competition, mission statement, goods and services sold, marketing, business operations and financial considerations is included.

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