Title

University Survival: Before, During and After a Natural Disaster

Date of Award

8-11-2009

Document Type

Capstone Project

Disciplines

Organizational Leadership

Degree Name

Master of Professional Studies

Department

Leadership & Organizations

Advisor

Timothy Walters

Keywords

flood; higher education; hurricane; natural disaster; recovery; response; tornado; university

Abstract

Natural disasters can strike anywhere including on university campuses across the nation. The focus of this project is on four universities in the United States that have faced major natural disasters in the last five years. The project examines the roles of leadership, communication, response and recovery plans, recruitment and marketing initiatives and how they impact university survivability. These four universities present methodologies in ways to employ leadership, script communications for a variety of publics, orchestrate disaster response and recovery initiatives, and implement marketing and recruitment strategies in order to retain and recruit students.

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