Title

Don't Stop The Presses! Newspapers Who Pursue Alternative Revenue Streams Will Survive

Date of Award

11-8-2010

Document Type

Capstone Project

Disciplines

Organizational Leadership

Degree Name

Master of Professional Studies

Department

Leadership & Organizations

Advisor

Greta Covell Gloven

Keywords

content; disruptive innovation; newspaper; online advertising; pay walls

Abstract

This Capstone Project reviews the current state of newspaper organizations' attempts to migrate from the advertiser supported print model to the online world of the Internet. A review of case studies of current newspaper organizations' attempts to install pay walls reveals that success is still elusive. Smaller market newspapers seem to have the advantage of more unique content and consumers that are willing to pay for that content online.

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