Title

The Automotive Aftermarket: The Digital Age is changing the Business Model

Date of Award

3-21-2011

Document Type

Capstone Project

Disciplines

Organizational Leadership

Degree Name

Master of Professional Studies

Department

Leadership & Organizations

Advisor

Evans Mehew

Keywords

Aftermarket; Automotive; digital; technology

Abstract

When companies like Ford or Olds first released vehicles for sale, car sales was the goal and little heed was given to improved design of replacement parts. Aftermarket companies began with a mission of finding ways to repair vehicles that were out of warranty. Technology has changed how cars are designed and the sophistication of the parts has changed too. Technology is also changing how parts get to market; improved parts availability and logistics of getting parts to the people doing the repairs. Choices are shrinking as OE's close operations and aftermarket companies consolidate (R.L. Polk and Company 2009). Technology is driving change, both on the vehicle and in the distribution channel. The Digital Age is changing the business model.

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