Title

Innovating the Innovation Matrix

Date of Award

5-13-2011

Document Type

Capstone Project

Disciplines

Leadership and Organizations

Degree Name

Master of Professional Studies

Department

Leadership & Organizations

Advisor

David Frostman

Keywords

corporate shared value; corporate social responsibility; customer value; innovation; innovation matrix; meaning of life; quality of life; radical innovation

Abstract

Two strategies important to business today are innovation and social responsibility. A new innovation matrix proposed by Daniel Buchner strives to change the perception of innovation from being about risk, to being about the benefits an innovation can bring to society. By infusing social responsibility into innovation, an organization can reap financial benefits. A search of current literature sheds light on the ramifications of merging social responsibility with innovation and measuring financial outcomes. The search also supplies context for evaluating the Buchner model of innovation. This secondary research suggests that social responsibility can have a positive influence on innovation, although there is no consensus on how to measure financial impact, and a new innovation matrix model may have merit.

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