Title

A University Based Strategic Solicitation Plan for Young Alumni

Date of Award

8-20-2014

Document Type

Capstone Project

Disciplines

Leadership and Organizations

Degree Name

Master of Professional Studies

Department

Leadership & Organizations

Advisor

Irene Frederick

Keywords

Young Alumni; Student Engagement; Philanthropy; Young Alumni Giving; Solicitation Plan; University-Solicitation Plan

Abstract

Engaging and soliciting young alumni and current students requires unique targeted plans comprised of various communication channels to effectively engage this demographic. Currently, many higher education institutions do not treat young alumni populations as unique segments, or educate current students about the importance of giving back philanthropically. The primary goal and objective for this project is to provide a strategic fundraising plan for targeting and soliciting young alumni, along with an implementation strategy for a complementary initiative educating current students about giving. Presentation of this strategic plan to universities and colleges that have been unsuccessful, or are just beginning to consider targeting these two populations, will give them an opportunity to utilize the plan as a starting point for implementation.

This document is currently not available here.

Share

COinS