Title

Maximizing and Assessing a One-Shot Information Literacy Session: A Case Study

Document Type

Article

Publication Date

2017

Keywords

Active learning, Assessment, Bibliographic instruction, Business education, Information literacy

Organizational Units

University Libraries

Abstract

This case study describes collaboration between an instructor and business librarian to maximize a one-shot information literacy session for a required marketing class for business majors. It includes an active-learning exercise where groups use three key business databases to conduct a company and industry analysis and an environmental scan for a company. The instructor then guides them in developing a strengths, weaknesses, opportunities, threats (SWOT) analysis. This session prepares students for the SWOT analysis they will have to submit for their actual projects. This article includes assessment of groups' in-class exercises as well as citation analysis of the assignments they turned in for their actual projects.

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