Maximizing and Assessing a One-Shot Information Literacy Session: A Case Study

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Active learning, Assessment, Bibliographic instruction, Business education, Information literacy

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University Libraries


This case study describes collaboration between an instructor and business librarian to maximize a one-shot information literacy session for a required marketing class for business majors. It includes an active-learning exercise where groups use three key business databases to conduct a company and industry analysis and an environmental scan for a company. The instructor then guides them in developing a strengths, weaknesses, opportunities, threats (SWOT) analysis. This session prepares students for the SWOT analysis they will have to submit for their actual projects. This article includes assessment of groups' in-class exercises as well as citation analysis of the assignments they turned in for their actual projects.

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