Starting a Custom Baby Food Small Business
Date of Award
Master of Professional Studies
Organiz & Prof Communication
Lora Louise Broady
baby food; business; business plan; homemade baby food; small business
HomeMade Grub for your ChugALug has the potential to fulfill a niche market need in the Greenfield, Indiana area for fresh, homemade nutritional baby food. Many parents are not aware of the lifelong effects eating habits have on a child at such a young age; through educating parents, in-home trials and personal selling parties, and a referral-based selling model, HomeMade Grub will reach its target market and realize its potential to fill a niche need in the market. Educating parents and instilling the importance of a child's start on a nutritious, healthy road to a lifelong journey of healthy eating, coupled with product promotion and selling will be vital pieces to HomeMade Grub's business success.
Keesling, Shon, "Starting a Custom Baby Food Small Business" (2010). University College: Organizational and Professional Communications Capstones. 16.