Using Participatory Communication to Achieve Social Change: A Case Study
Date of Award
Master of Professional Studies
Organiz & Prof Communication
communication; international development; NGOs; participatory communication; social change; United Nations
The concept of participatory communication in international development has been widely accepted among the development community for many years. Yet there is still disagreement over its definition and whether it effectively creates sustainable social change. The elements contributing to its effectiveness and the factors preventing success have not been thoroughly researched. This case study of the African non-governmental organization (NGO), Tostan, which means breakthrough in the West African language Wolof, presents a case that practicing participatory communication for development with the goal of empowerment leads to sustainable social change, provided that various internal and external factors are all contributing to this goal and that barriers known to prohibit this process can be overcome.
Birchall, Faith, "Using Participatory Communication to Achieve Social Change: A Case Study" (2010). Organizational and Professional Communications. 19.