Read All About It: Marketing the Public Library
Date of Award
Master of Professional Studies
Organiz & Prof Communication
branding; education; libraries; library; library 2.0; marketing; public
Public libraries nationwide have been faced with funding cuts and, in some cases, even closed due to lack of public support. This Capstone project explored whether or not public libraries could gain more support and increased usage by using commercial marketing tactics. After conducting primary and secondary research, the conclusion reached is that libraries need to formalize their marketing efforts by allocating resources and creating a marketing plan. The marketing plan should include tactics such as branding, storytelling, Web 2.0 tools, word-of-mouth marketing and excellent customer service.
Clark, Midori, "Read All About It: Marketing the Public Library" (2010). University College: Organizational and Professional Communications Capstones. 22.