The Role of Social Media and the Need for Specialized Marketing Companies in the Non-profit Sector
Date of Award
Organiz. & Prof. Communication
Master of Professional Studies
Organiz & Prof Communication
Lora Louise Broady
business; business plan; marketing; non-profit; social media
Online marketing and social media are becoming increasingly important aspects of the overall marketing strategies for non-profit organizations. Currently the Greater Toronto Area (GTA) lacks available resources for non-profit organizations that are looking for specialized consulting in this area. Launch! Marketing would fill the current gap in available services for non-profit organizations within the GTA by providing an alternative to the continued training of current employees or the hiring of new full-time employees. Through the provision of superior service and cost-effective digital marketing solutions, Launch! Marketing will be able to build a strong brand presence among Toronto's non-profit organizations.
Smith, Alison, "The Role of Social Media and the Need for Specialized Marketing Companies in the Non-profit Sector" (2010). University College: Organizational and Professional Communications Capstones. 28.