Communicating Through the Internet: Using Social Networking Tools to Reach Diabetes Patients

Date of Award


Document Type

Capstone Project


Applied Communication

Degree Name

Master of Professional Studies


Organiz & Prof Communication


Kim Lambdin-Hosler


diabetes; diabetes health information; diabetes on the Internet; diabetes Web sites; health education; health information


As the Internet has evolved so too have its uses. Static Web pages dictating information to users are no longer the norm. Blogging, importing photos, and posting videos are ways users have become more involved in the Internet experience. The Internet is widely used to research health information. With the transformation of the Internet from a one click stop into a full blown experience, the health care community can incorporate new functionality and innovation into the development of their Web sites with utilization tools to communicate messages to, and attract the attention of, a wider audience. This study explores the American Diabetes Association Web site as a source of information and evaluates its functionality to enhance the user's experience on the site.

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