A Comprehensive Marketing Plan for Fort Hood Child, Youth and School Services, Youth Programs
Date of Award
Organiz. & Prof. Communication
Master of Professional Studies
Organiz & Prof Communication
Army; Child, Youth and School Services; CYS Services; Fort Hood; Koy; marketing; military; Youth Programs
This capstone project researches the necessary aspects required for the development of a comprehensive marketing plan for Fort Hood CYS Services-Youth Programs. Fort Hood CYS Services-Youth Programs is positioned as one of the Army's top programs. However, the organization's need to increase program patronage and the diversification of resources supports the importance of a comprehensive marketing plan. The project presents current research and trends in youth programs, as well as trends in youth marketing to demonstrate the necessity of a comprehensive marketing plan and presents a comprehensive marketing plan.
Grant, Koy, "A Comprehensive Marketing Plan for Fort Hood Child, Youth and School Services, Youth Programs" (2011). University College: Organizational and Professional Communications Capstones. 56.