Title

A Comprehensive Marketing Plan for Fort Hood Child, Youth and School Services, Youth Programs

Date of Award

5-6-2011

Document Type

Capstone Project

Disciplines

Organiz. & Prof. Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Lynn Kelly

Keywords

Army, Child, Youth and school services, CYS services, Fort hood, Koy, Marketing, Military, Youth programs

Abstract

This capstone project researches the necessary aspects required for the development of a comprehensive marketing plan for Fort Hood CYS Services-Youth Programs. Fort Hood CYS Services-Youth Programs is positioned as one of the Army's top programs. However, the organization's need to increase program patronage and the diversification of resources supports the importance of a comprehensive marketing plan. The project presents current research and trends in youth programs, as well as trends in youth marketing to demonstrate the necessity of a comprehensive marketing plan and presents a comprehensive marketing plan.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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