Applying the Integrated Marketing Communication (IMC) Plan to Miscea Siemens Technopark's 4.1 Faucet Model
Date of Award
Organiz. & Prof. Communication
Master of Professional Studies
Organiz & Prof Communication
Organizations are faced with demands and specific expectations from stakeholders both inside and outside the organization to create and sustain a profitable business model. Because of these expected results, failure of the organization to meet these specific needs leads to tumultuous exchanges, which strain relationships with both the worker within the organization and the intended consumer. The Integrated Marketing Communication (IMC) specialist has the capacity to fill the crater for this particular organizational need. The goal of the project was to create a business plan for Miscea Siemens Technopark 4.1 Faucet Model using IMC to meet global expectations for its long term strategy; Miscea's success in the United Arab Emirates (UAE).
Underwood, Gerred, "Applying the Integrated Marketing Communication (IMC) Plan to Miscea Siemens Technopark's 4.1 Faucet Model" (2011). University College: Organizational and Professional Communications Capstones. 58.
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