Social Media Smiles: Should Dentists Join the Social Media Bandwagon to Promote New Business?

Date of Award


Document Type

Capstone Project


Organiz. & Prof. Communication

Degree Name

Master of Professional Studies


Organiz & Prof Communication


Lora Louise Broady


Dental, Dentist, Interaction, Internet, Marketing, Networking, Online, Social media


As social media continues to revolutionize communication practices, skeptics within the dental industry are now coming to the realization that traditional means of marketing are just not enough. Social media allows for dental organizations to connect instantaneously with their community, engendering a sense of loyalty to be built throughout interactions over time. This study demonstrates the importance of incorporating social media into existing marketing plans for dental practices. Results indicate that with the help of social media, dentists will now be able to connect with those whom they may not have been able to reach before. Findings were used to develop a social media plan for California Dental Group.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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