Focusing the Generational Lens on Nonprofit Management Practices
Date of Award
Organiz. & Prof. Communication
Master of Professional Studies
Organiz & Prof Communication
Generation X; Millennials; Nonprofit; Workplace Flexibility; Generational Diversity; Baby Boomers
While much current generational diversity training focuses on increased awareness of generational differences, that awareness does not always translate into concrete changes in organizational policies. As Baby Boomers retire in droves over the next decade, most nonprofit organizations have not formally prepared to respond to emerging Generation X and Millennial employee expectations to remain competitive employers. The purpose of this capstone is to transform generational insights into practical ideas nonprofit organizations can implement right away to improve their talent development and management practices. By linking primary focus group research with secondary research on generational trends, it concludes by recommending three low cost strategies organizations can use immediately to improve their ability to recruit and retain high quality employees.
Severson Denniston, Erica, "Focusing the Generational Lens on Nonprofit Management Practices" (2013). University College: Organizational and Professional Communications Capstones. 90.