The Impact of Social Media Signals on Organic Search Results: Can Small Businesses Compete for Exposure on the Internet?
Date of Award
Organiz. & Prof. Communication
Master of Professional Studies
Organiz & Prof Communication
Socail Media; SEO; SERPs; Search Engine Optimization; Social Media Signals; Search Engine Results; Search Rank; Google Search Rank; Google Search Results
It is vital for small businesses to appear in search engine rankings in order to be competitive. Search engine algorithms constantly change and are now said to include signals from social media platforms. The focus of this study is on the impact of social media signals on search rank for a small, upstart business by isolating social media activity and comparing it to ranking trends for specific keywords used within the company's blog and social media sphere. Results from this study will help small businesses determine if social media is a worthwhile investment in terms of increasing search rank on Google.
Hagood-Deal, Janet Gayle, "The Impact of Social Media Signals on Organic Search Results: Can Small Businesses Compete for Exposure on the Internet?" (2014). University College: Organizational and Professional Communications Capstones. 96.