Date of Award

1-1-2017

Document Type

Thesis

Degree Name

M.A.

Department

Media, Film and Journalism Studies

First Advisor

Rodney Buxton, Ph.D.

Second Advisor

Renee Botta, Ph.D.

Keywords

Corporate Social Responsibility, Social Media, Non-Profit Organizations

Abstract

The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.

Copyright Statement / License for Reuse

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

Shannon Jackson__Master Thesis Videos.zip (756432 kB)
Thesis Videos

Provenance

Received from ProQuest

Rights holder

Shannon Jackson

File size

107 p.

File format

application/pdf

Language

en

Discipline

Mass Communication