Date of Award

6-1-2013

Document Type

Masters Thesis

Degree Name

M.A.

Organizational Unit

College of Arts Humanities and Social Sciences

First Advisor

Chiara Piovani, Ph.D.

Second Advisor

Christine Sheik, Ph.D.

Third Advisor

Paula Cole

Keywords

Aveda, Beauty, Cosmetics, Economics, Gender, Organic

Abstract

Organic beauty has grown to a $6 billion dollar industry supplying consumers with products that align with unique social consumption preferences. This thesis explores the historical economic perspective of the traditional beauty industry and the development of the organic beauty industry. Capitalism influenced the traditional beauty industry during the pursuit for profits that lead to jeopardizing customer and environmental safety. Consumers responded to this behavior by founding an organic beauty industry that not only considered social issues, but negated gendered beauty standards in the process. Organic product efficacy has emerged as an issue that must be dealt with by regulation and legislation on governmental levels. The organic beauty industry, with its limited resources, may not align with traditional capitalism views of endless growth, but the industry could be pivotal in changing the idea of success to incorporate positive social and environmental initiative.

Publication Statement

Copyright is held by the author. User is responsible for all copyright compliance.

Rights Holder

Brianna DeNeice Connelly

Provenance

Received from ProQuest

File Format

application/pdf

Language

en

File Size

112 p.

Discipline

Economics

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