Title

Using Web Usability Principles to Increase the Value and Credibility of Products and Services: A Professional Photography Website

Date of Award

5-22-2011

Document Type

Capstone Project

Disciplines

Information & Comm Technology

Degree Name

Master of Applied Science

Department

Info & Communications Technol

Advisor

Karen Loeb

Keywords

credibility; photography; portrait photographer; usability; usability assessment; value; web usability; website

Abstract

This Capstone Project analyzes photography trends and whether applying web usability principles can enhance perceived credibility and value of products and services on a professional portrait photographer's website. After the author completed a usability assessment of twenty professional photographer websites, a professional portrait photographer's website was analyzed and specific guidelines-based web usability enhancements were identified and implemented in an alternative version of this photographer's website. Finally, an A/B web usability assessment test was conducted with these two different versions of the Light Fantastik Photography website, testing web usability, perceived credibility, and perceived value of products and services. The results indicate that creative, high-quality images are most important and that integrating text into a website can boost credibility of portrait photographers.

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