Date of Award

1-1-2017

Document Type

Thesis

Degree Name

M.A.

Department

Media, Film and Journalism Studies

First Advisor

Rodney Buxton, Ph.D.

Second Advisor

Renee Botta, Ph.D.

Third Advisor

Rodney Buxton

Fourth Advisor

Derigan Silver

Fifth Advisor

Margaret Thompson

Keywords

Corporate social responsibility, Social media, Non-profit organizations

Abstract

The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.

Publication Statement

Copyright is held by the author. User is responsible for all copyright compliance.

Shannon Jackson__Master Thesis Videos.zip (756432 kB)
Thesis Videos

Provenance

Received from ProQuest

Rights holder

Shannon Jackson

File size

107 p.

File format

application/pdf

Language

en

Discipline

Mass Communication

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