Title
Date of Award
1-1-2017
Document Type
Masters Thesis
Degree Name
M.A.
Organizational Unit
College of Arts Humanities and Social Sciences, Media, Film, and Journalism Studies
First Advisor
Rodney Buxton, Ph.D.
Second Advisor
Renee Botta, Ph.D.
Third Advisor
Rodney Buxton
Fourth Advisor
Derigan Silver
Fifth Advisor
Margaret Thompson
Keywords
Corporate social responsibility, Social media, Non-profit organizations
Abstract
The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.
Publication Statement
Copyright is held by the author. User is responsible for all copyright compliance.
Rights Holder
Shannon Jackson
Provenance
Received from ProQuest
File Format
application/pdf
Language
en
File Size
107 p.
Recommended Citation
Jackson, Shannon N., "The Responsible Project" (2017). Electronic Theses and Dissertations. 1332.
https://digitalcommons.du.edu/etd/1332
Thesis Videos
Copyright date
2017
Discipline
Mass Communication
Included in
Communication Technology and New Media Commons, Film and Media Studies Commons, Mass Communication Commons, Public Relations and Advertising Commons, Social Media Commons