Date of Award
College of Arts Humanities and Social Sciences, Media, Film, and Journalism Studies
Rodney Buxton, Ph.D.
Renee Botta, Ph.D.
Corporate social responsibility, Social media, Non-profit organizations
The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.
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Received from ProQuest
Jackson, Shannon N., "The Responsible Project" (2017). Electronic Theses and Dissertations. 1332.