Date of Award
Media, Film and Journalism Studies
Rodney Buxton, Ph.D.
Renee Botta, Ph.D.
Corporate social responsibility, Social media, Non-profit organizations
The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.
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Jackson, Shannon N., "The Responsible Project" (2017). Electronic Theses and Dissertations. 1332.
Received from ProQuest
Communication Technology and New Media Commons, Film and Media Studies Commons, Mass Communication Commons, Public Relations and Advertising Commons, Social Media Commons