Date of Award
Media, Film and Journalism Studies
Rodney Buxton, Ph.D.
Renee Botta, Ph.D.
Corporate Social Responsibility, Social Media, Non-Profit Organizations
The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.
Copyright Statement / License for Reuse
This work is licensed under a Creative Commons Attribution 4.0 License.
Jackson, Shannon N., "The Responsible Project" (2017). Electronic Theses and Dissertations. 1332.
Received from ProQuest