Date of Award

1-1-2011

Document Type

Thesis

Degree Name

M.A.

Department

Mass Communications

First Advisor

Rodney Buxton, Ph.D.

Keywords

Black, Commercialization, Film, Hip hop, Music, Sub-culture

Abstract

This thesis is examines how the perception of a sub-culture can be altered by a dominant culture. Specifically this project addresses the effects resulting from the assimilation of Hip Hop Culture by mainstream culture in the United States, and its subsequent use as a marketing tool. Because Hip Hop Culture originated in Black Culture, the perception of Black Culture as reflected by hip hop music is also discussed. All of these themes are addressed creatively through a narrative script project.

Publication Statement

Copyright is held by the author. User is responsible for all copyright compliance.

Provenance

Received from ProQuest

Rights holder

Chris A. Robinson

File size

129 p.

File format

application/pdf

Language

en

Discipline

Communication, African American studies, Film studies

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