Date of Award
Black, Commercialization, Film, Hip Hop, Music, Sub-Culture
This thesis is examines how the perception of a sub-culture can be altered by a
dominant culture. Specifically this project addresses the effects resulting from the
assimilation of Hip Hop Culture by mainstream culture in the United States, and its
subsequent use as a marketing tool. Because Hip Hop Culture originated in Black
Culture, the perception of Black Culture as reflected by hip hop music is also discussed.
All of these themes are addressed creatively through a narrative script project.
Robinson, Chris A., "The Effects of Commercialization on the Perception of Hip Hop Culture and Black Culture in Mainstream Culture in the United States" (2011). Electronic Theses and Dissertations. 554.
Recieved from ProQuest
Chris A. Robinson
Communication, African American studies, Film studies