Voluntary Simplicity and Materialism: Different Cognitive and Attitudinal Drivers and Different Effects on Self-Brand Connections

Authors

Vladimir Pashkevich, St. Francis College

Keywords

materialism, voluntary simplicity, consumer self/brand connections, cognitive response, advertising

DOI Link

https://doi.org/10.56902/IRBE.2019.3.1.4

Recommended Citation

Pashkevich, Vladimir (2019) "Voluntary Simplicity and Materialism: Different Cognitive and Attitudinal Drivers and Different Effects on Self-Brand Connections," International Review of Business and Economics: Vol. 3: Iss. 1, Article 4.