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Keywords

Entrepreneurs, covid-19, india

Abstract

An entrepreneur is a person who undertakes risk to make profit from an opportunity, than working as an ordinary employee. As we are experiencing the worldwide COVID-19 pandemic, Entrepreneurs have to face a new challenge: that it is not only a huge sanitary and health crisis affecting people in all over the world. Though the world is changing rapidly in to the different scenario and reality are not the same depending on where you are running your business today. This is also an unprecedented downturn on the global economy. This paper presents how an Entrepreneur turns massive complexity into meaningful change. Entrepreneurs must initiate the financial and operational challenges of COVID - 19 while rapidly addressing the needs of their people, customers and suppliers.

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