Decision-making process; Entrepreneur; Health crisis


Change is a constant thing in the business. No business can achieve success without inculcating changes in the environment and the economy. Today entire world is facing the health crisis which has resulted in the huge changes in the business environment and global economy had slashed down badly. Though most of the small businesses are in closure stages, there are certain line of business which have gained a huge market or profits in this situation also. This may be because of the decisions taken by the organization. Entrepreneurs play a vital roleinliftingtheeconomybyimproving their business through better and best decisions. Just making decisions will not yield the results. The work of entrepreneurs starts from decision making. Converting these decisions into actions will make business achieve market leadership. This paper focuses on the role of entrepreneur as a decision maker in the changing perspective of business and economy.