Document Type

Book Chapter

Publication Date

2019

Keywords

Academic libraries, Social Media

Abstract

This chapter explores how academic libraries have used social media for broadcasting information, responsive communication, and engagement. Many libraries focus on the marketing aspect of social media, since it is a successful method of promoting events, services, and resources. However, exclusively using social media as a marketing tool ignores the best part of social media: the connections it fosters between people. The online community is just an extension of the in-person community that the academic library serves. This chapter examines the state of the literature on libraries’ use of social media through the lens of increasing engagement and connections with the community as the key to successful social media.

Publication Statement

This book chapter was originally published in:

Joe, J. & Knight, E. (2019). Social Media for Communication and Instruction in Academic Libraries. Hershey, PA: Information Science Reference. DOI: 10.4018/978-1-5225-8097-3

Copyright Statement / License for Reuse

Creative Commons Attribution-Share Alike 4.0 License
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 License.



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