Communication Evaluation in Outreach Organizations Supporting Laboratory Animal Science
Date of Award
Master of Professional Studies
Organiz & Prof Communication
animal activist; animal care committee; animal research; antivivisection; biomedical; experimentation; laboratory animal science; veterinarian; veterinary technician
A steady decline in the moral approval rating for medical testing on animals suggests that the public does not understand why the biomedical community still needs to use live animals to detect disease progression, develop medical treatments and preventative measures, and discovery of potential cures. The purpose of this capstone is to discuss how physicians, scientists, and professors have been struggling with how to effectively communicate to the general public about the importance of animals involved in scientific research. Evaluation of their communication was examined to determine which methods and tactics would be most effective to foster a sense of encouragement and pride among them. The public learns more effectively when they are able to hear from the experts.
Giroffi, Vicki, "Communication Evaluation in Outreach Organizations Supporting Laboratory Animal Science" (2010). Organizational and Professional Communications. 20.