Title

Local Government's Use of Social Media to Impact Civic Engagement

Date of Award

2-26-2010

Document Type

Capstone Project

Disciplines

Applied Communication

Degree Name

Master of Professional Studies

Department

Organiz & Prof Communication

Advisor

Greta Covell Gloven

Keywords

best practices; government; social media; Web 2.0

Abstract

This Capstone Project reviews the history and need for civic engagement, modern uses of social media, and how governments use Web 2.0 tools to communicate with and engage the public to increase civic participation. It investigates the challenges local governments face in using online social networking and examines case studies of government agencies using social media to raise civic awareness. It includes two original research projects that surveyed local government communicators across the United States and local stakeholders of a municipal government to evaluate effectiveness of social media in engaging constituents. It concludes with a blueprint, based on best practices, for establishing a social media communications plan for local government.

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