Read All About It: Marketing the Public Library

Date of Award

3-9-2010

Document Type

Undergraduate Capstone Project

Degree Name

Master of Professional Studies

Organizational Unit

University College, Communication Managament

Disciplines

Applied Communication

First Advisor

Allison Friederichs

Keywords

Branding, Education, Libraries, Library, Library 2.0, Marketing, Public

Abstract

Public libraries nationwide have been faced with funding cuts and, in some cases, even closed due to lack of public support. This Capstone project explored whether or not public libraries could gain more support and increased usage by using commercial marketing tactics. After conducting primary and secondary research, the conclusion reached is that libraries need to formalize their marketing efforts by allocating resources and creating a marketing plan. The marketing plan should include tactics such as branding, storytelling, Web 2.0 tools, word-of-mouth marketing and excellent customer service.

Publication Statement

Copyright is held by the author. Permanently suppressed.

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